In this exclusive recording, Alexander Graf, Co-founder of Spryker and host of the Kassenzone Podcast, and Vanda Astfäller from Mollie, analyze the key developments in e-commerce. Together, they reveal what retailers and brands need to focus on in 2026 to stay future-proof.
What to expect in the recording
Which concepts achieved the greatest success in 2025
Why TEMU & SHEIN continue to see strong growth in Europe
How to assess the launch of TikTok Shop
How retailers and manufacturers should position themselves in 2026
The role of checkout, cross-border trade, and conversion
How the market might evolve in 2026 – including the acquisition of MediaMarkt by JD.com
