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Flitsmeister
Flitsmeister introduced a subscription model for Flitsmeister Pro in 2021. Find out how it was introduced and became a great success thanks to the collaboration with Mollie.
Flitsmeister introduced a subscription model for Flitsmeister Pro in 2021. Find out how it was introduced and became a great success thanks to the collaboration with Mollie.
Automotive & Mobility
“The use of recurring payments in Flitsmeister Pro increased tenfold in the first year. Now, subscription revenues form the core of our business. ”
Jorn de Vries, Managing Meister Flitsmeister
Publication Twinkle | 5 September 2023 | Interview with Jorn de Vries, Managing Meisterat Flitsmeister and Jan-Jaap van Helden, Sales Engineer at Mollie
About Flitsmeister
Thirteen years ago, Flitsmeister launched an app with one clear mission: to warn drivers in time for speed cameras. Over 3 million Dutch people now use the free app. Later, the company introduced the paid version Flitsmeister Pro. Flitsmeister is a service that fully supports drivers when they hit the road and provides assistance with navigation, warns of speed cameras and unsafe situations on the route and helps with parking.
Publication Twinkle | 5 September 2023 | Interview with Jorn de Vries, Managing Meisterat Flitsmeister and Jan-Jaap van Helden, Sales Engineer at Mollie
About Flitsmeister
Thirteen years ago, Flitsmeister launched an app with one clear mission: to warn drivers in time for speed cameras. Over 3 million Dutch people now use the free app. Later, the company introduced the paid version Flitsmeister Pro. Flitsmeister is a service that fully supports drivers when they hit the road and provides assistance with navigation, warns of speed cameras and unsafe situations on the route and helps with parking.
Publication Twinkle | 5 September 2023 | Interview with Jorn de Vries, Managing Meisterat Flitsmeister and Jan-Jaap van Helden, Sales Engineer at Mollie
About Flitsmeister
Thirteen years ago, Flitsmeister launched an app with one clear mission: to warn drivers in time for speed cameras. Over 3 million Dutch people now use the free app. Later, the company introduced the paid version Flitsmeister Pro. Flitsmeister is a service that fully supports drivers when they hit the road and provides assistance with navigation, warns of speed cameras and unsafe situations on the route and helps with parking.
Stable income with recurring payments
The subscription model is well regarded by many companies in the digital economy as the ideal solution to generate consistent revenue streams. When customers pay with regularity, it is easier to build a strong customer relationship with them. Moreover, the subscription form offers many opportunities for cross- and up-selling, for example with extra features. Jorn de Vries of Flitsmeister also saw those opportunities. "In 2021, our challenge was to turn the 3 million users of the Flitsmeister app into loyal users," he looks back. That year, for that reason, the company introduced a subscription model, using recurring payments. With support from Mollie, the model was developed and implemented. It soon paid off: the use of recurring payments in Flitsmeister Pro increased tenfold in the first year. By now, subscription revenue is Flitsmeister's core business.
Stable income with recurring payments
The subscription model is well regarded by many companies in the digital economy as the ideal solution to generate consistent revenue streams. When customers pay with regularity, it is easier to build a strong customer relationship with them. Moreover, the subscription form offers many opportunities for cross- and up-selling, for example with extra features. Jorn de Vries of Flitsmeister also saw those opportunities. "In 2021, our challenge was to turn the 3 million users of the Flitsmeister app into loyal users," he looks back. That year, for that reason, the company introduced a subscription model, using recurring payments. With support from Mollie, the model was developed and implemented. It soon paid off: the use of recurring payments in Flitsmeister Pro increased tenfold in the first year. By now, subscription revenue is Flitsmeister's core business.
Stable income with recurring payments
The subscription model is well regarded by many companies in the digital economy as the ideal solution to generate consistent revenue streams. When customers pay with regularity, it is easier to build a strong customer relationship with them. Moreover, the subscription form offers many opportunities for cross- and up-selling, for example with extra features. Jorn de Vries of Flitsmeister also saw those opportunities. "In 2021, our challenge was to turn the 3 million users of the Flitsmeister app into loyal users," he looks back. That year, for that reason, the company introduced a subscription model, using recurring payments. With support from Mollie, the model was developed and implemented. It soon paid off: the use of recurring payments in Flitsmeister Pro increased tenfold in the first year. By now, subscription revenue is Flitsmeister's core business.
Control and flexibility
Implementing a subscription model was radical for the organization, says Managing Meister De Vries. 'When we decided to implement a subscription model, using recurring payments, we looked at which payment service provider could help us with this and offer a good solution. The fact that Mollie thinks and advises on a technical level was an important reason to choose them.' Thanks to the easy integration of Mollie's API, Flitsmeister was able to build and customize the system itself, allowing them to maintain full control and flexibility. 'Our choice of Mollie was a no brainer. We have been working with them for about seven years. Mollie's recurring payment product works and it works very well. They are also very approachable for our developers and are always ready with a clear explanation when we have questions. That is a very pleasant way of working together.
Meanwhile, Flitsmeister has a number of products for which users pay a monthly fee, including Flitsmeister Pro and Ride Registration. That this strategy is catching on is clear from the figures: in 2021 there were 60,000 paying Pro users, which is now more than twice as many. De Vries also expects the number of subscriptions to more than double again in the next eighteen months. 'In just under two years, the subscription model Flitsmeister Pro has grown from nice to have to our core business. And we have only just started, we are not yet pushing the product much in the free app. We can get a lot more out of it if we really accelerate.
Control and flexibility
Implementing a subscription model was radical for the organization, says Managing Meister De Vries. 'When we decided to implement a subscription model, using recurring payments, we looked at which payment service provider could help us with this and offer a good solution. The fact that Mollie thinks and advises on a technical level was an important reason to choose them.' Thanks to the easy integration of Mollie's API, Flitsmeister was able to build and customize the system itself, allowing them to maintain full control and flexibility. 'Our choice of Mollie was a no brainer. We have been working with them for about seven years. Mollie's recurring payment product works and it works very well. They are also very approachable for our developers and are always ready with a clear explanation when we have questions. That is a very pleasant way of working together.
Meanwhile, Flitsmeister has a number of products for which users pay a monthly fee, including Flitsmeister Pro and Ride Registration. That this strategy is catching on is clear from the figures: in 2021 there were 60,000 paying Pro users, which is now more than twice as many. De Vries also expects the number of subscriptions to more than double again in the next eighteen months. 'In just under two years, the subscription model Flitsmeister Pro has grown from nice to have to our core business. And we have only just started, we are not yet pushing the product much in the free app. We can get a lot more out of it if we really accelerate.
Control and flexibility
Implementing a subscription model was radical for the organization, says Managing Meister De Vries. 'When we decided to implement a subscription model, using recurring payments, we looked at which payment service provider could help us with this and offer a good solution. The fact that Mollie thinks and advises on a technical level was an important reason to choose them.' Thanks to the easy integration of Mollie's API, Flitsmeister was able to build and customize the system itself, allowing them to maintain full control and flexibility. 'Our choice of Mollie was a no brainer. We have been working with them for about seven years. Mollie's recurring payment product works and it works very well. They are also very approachable for our developers and are always ready with a clear explanation when we have questions. That is a very pleasant way of working together.
Meanwhile, Flitsmeister has a number of products for which users pay a monthly fee, including Flitsmeister Pro and Ride Registration. That this strategy is catching on is clear from the figures: in 2021 there were 60,000 paying Pro users, which is now more than twice as many. De Vries also expects the number of subscriptions to more than double again in the next eighteen months. 'In just under two years, the subscription model Flitsmeister Pro has grown from nice to have to our core business. And we have only just started, we are not yet pushing the product much in the free app. We can get a lot more out of it if we really accelerate.
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“Our choice for Mollie was a no brainer.”
Jorn de Vries, Managing Meister Flitsmeister
The benefits of a subscription model
When you think of a subscription model, you quickly think of services such as Netflix or Flitsmeister. Yet the recurring payment structure of subscriptions is relevant to many more parties, says Jan-Jaap van Helden of Mollie. 'It is much broader than just the possibility of collecting a fixed amount per month. The mandate that users hereby issue for direct debits can also be used in a very different way, to increase the ease of payment. As a sales engineer, I always work with companies to see what the best payment solution is for their business model. We see this recurring payment construction more and more in web shops that sell products that are ordered with some regularity. For example, think of ordering groceries online, where the app uses recurring payments to easily order with the push of a button. After delivery, the amount is automatically debited.
For companies that want to stay competitive and evolve with the dynamics of the market, it is crucial to understand the possibilities of subscriptions, Van Helden continues. 'And to know how to implement this model successfully. The transition that Flitsmeister has gone through is a compelling example of the benefits it can offer.'
The subscription model ensures stability in revenue at Flitsmeister, De Vries explains. The company is no longer dependent on business cycles or seasons. 'In the summer period, when it is quieter on the road, the use of our app flattens out a bit. This no longer puts pressure on our business model. We have secured a recurring stream of income. As a result, we can now fully focus on developing the product rather than on sales.
The benefits of a subscription model
When you think of a subscription model, you quickly think of services such as Netflix or Flitsmeister. Yet the recurring payment structure of subscriptions is relevant to many more parties, says Jan-Jaap van Helden of Mollie. 'It is much broader than just the possibility of collecting a fixed amount per month. The mandate that users hereby issue for direct debits can also be used in a very different way, to increase the ease of payment. As a sales engineer, I always work with companies to see what the best payment solution is for their business model. We see this recurring payment construction more and more in web shops that sell products that are ordered with some regularity. For example, think of ordering groceries online, where the app uses recurring payments to easily order with the push of a button. After delivery, the amount is automatically debited.
For companies that want to stay competitive and evolve with the dynamics of the market, it is crucial to understand the possibilities of subscriptions, Van Helden continues. 'And to know how to implement this model successfully. The transition that Flitsmeister has gone through is a compelling example of the benefits it can offer.'
The subscription model ensures stability in revenue at Flitsmeister, De Vries explains. The company is no longer dependent on business cycles or seasons. 'In the summer period, when it is quieter on the road, the use of our app flattens out a bit. This no longer puts pressure on our business model. We have secured a recurring stream of income. As a result, we can now fully focus on developing the product rather than on sales.
The benefits of a subscription model
When you think of a subscription model, you quickly think of services such as Netflix or Flitsmeister. Yet the recurring payment structure of subscriptions is relevant to many more parties, says Jan-Jaap van Helden of Mollie. 'It is much broader than just the possibility of collecting a fixed amount per month. The mandate that users hereby issue for direct debits can also be used in a very different way, to increase the ease of payment. As a sales engineer, I always work with companies to see what the best payment solution is for their business model. We see this recurring payment construction more and more in web shops that sell products that are ordered with some regularity. For example, think of ordering groceries online, where the app uses recurring payments to easily order with the push of a button. After delivery, the amount is automatically debited.
For companies that want to stay competitive and evolve with the dynamics of the market, it is crucial to understand the possibilities of subscriptions, Van Helden continues. 'And to know how to implement this model successfully. The transition that Flitsmeister has gone through is a compelling example of the benefits it can offer.'
The subscription model ensures stability in revenue at Flitsmeister, De Vries explains. The company is no longer dependent on business cycles or seasons. 'In the summer period, when it is quieter on the road, the use of our app flattens out a bit. This no longer puts pressure on our business model. We have secured a recurring stream of income. As a result, we can now fully focus on developing the product rather than on sales.
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Drive revenue, reduce costs, and manage funds with Mollie.
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Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
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